Distribution is the process of fulfilling orders.
In other words, receiving orders, raising invoices, packing, shipping, receiving payments and calculating royalties.
For most publications, the majority of sales are made through either Amazon or from local sales.
When your book is ready for publication, we will discuss the distribution with you and explain all of the possibilities.
If YouCaxton manage the distribution, we charge a small commission for each book sold.
Books on Amazon are normally printed by Amazon’s own printers.
The books are printed in the US, UK and Europe and can normally be printed and despatched within 1 working day.
Amazon act as a retailer and they charge 40% of the cover price as a commission
They also charge for the cost of printing the book.
For special books that Amazon can’t print such as hardbacks or art books, we make them available on Amazon through The Great British Bookshop.
2. Short-run printed books
Most Authors choose to print a small stock of books for themselves and for local sales.
It is not economical to print one book at a time because of the delivery and admin charges.
On the other hand, you don’t want to print too many books that might not sell.
We recommend ordering only what is required plus a small additional stock.
Once a book is set up with a printer, the turnaround time from order to delivery is about 2 weeks.
We work with a number of printers depending on the type of book and the territory (where the books are going to be sold).
Some printers can accelerate the printing process by paying for an express service.
YouCaxton manages the printing for you and resolves any issues that might arise.
Delivery from the printer to the author is charged at cost price (typically £8.00 for up to 50 books).
3. Bookshop orders via wholesalers (e.g. Gardners and Bertrams)
Most Bookshops, including Waterstones, place their orders through a wholesaler such as Gardners or Bertrams.
If you are using a YouCaxton ISBN, we register the ISBN with the Nielsen book database.
This usually means that any orders are sent on to YouCaxton for fulfilment.
There are two options for fulfilling Bookshop orders…
a. YouCaxton can fulfil the order from our distribution facility.
b. YouCaxton can send the order to the author for fulfilment.
You should be aware that there is usually little or no profit when selling single copies of books to wholesalers and you are not compelled to fulfil the order. However, we recommend fulfilling orders to bookshops as it is good practice and can result in further sales.
4. YouCaxton Author Webpages – Sales via PayPal
An author webpage is an effective way of selling books to individuals or special customers.
The webpage will usually include a link to your book on Amazon
We recommend that you include the link to your author webpage in the signature of any emails you send and in other social media as this can be an effective way of making prospective readers aware of your book and it also makes it easy for them to make a purchase.
YouCaxton charge £35 to set up an author Webpage.
The webpage can also include an optional PayPal facility.
In our experience, most customers choose to order via Amazon but the PayPal option can be useful for special offers or promotional sales.
5. Orders to USA, Canada and Australia
If you anticipate having to ship books to the USA or Australia, we can set up an account for you with Light-ning Source or IngramSpark. The setup costs are around £100 but we can then print and ship books locally to the USA, Canada and Australia which is usually much cheaper than shipping from the UK.
For normal Online Sales, it is usually best to use the Amazon option.
6. Kindle Books on Amazon
When Amazon sell a Kindle eBook, they pay a 70% Royalty if they have exclusive eBook rights.
If Amazon do not have exclusive eBook rights, the royalty payment is only 35%.
The amount paid will vary from country to country.
Unlike printed books, which are not subject to VAT, Amazon are required to charge VAT on eBooks at the local rate. Where this happens the VAT is deducted from the sale price before the royalty is calculated.
YouCaxton can help you to set up a personal Amazon Kindle account which will allow easy monitoring of eBook sales. If you prefer to register an eBook with the YouCaxton Kindle account, we provide sales figures at the end of each quarter.
7. Royalty Payments
Managing the distribution of books is a complex business.
If YouCaxton manage the distribution for you, we calculate your sales and royalty figures at the end of each quarter and pay any amount due within two weeks.