What is book distribution?

Distribution is the set of systems and agreements that make your book orderable: accurate metadata (e.g., Nielsen), listing with wholesalers, and trade terms (discounts/returns) so bookshops and online retailers can source copies reliably. It is different from marketing; distribution makes supply possible.

Further reading: /information/book-distribution/

What do book wholesalers do?

Wholesalers (e.g., Gardners in the UK) hold catalogues and sometimes stock that retailers order from. They simplify purchasing for bookshops, enable consolidated deliveries, and help smaller orders flow without each retailer opening a direct account with every publisher.

Further reading: /information/book-wholesalers/

How much discount do bookshops take?

Independent bookshops commonly expect 35–45% off RRP; chains may expect more. Online retail terms vary by route. Discounts are the price of access to the trade and cover retailer margin, handling and risk.

Further reading: /information/bookshop-discounts/

What is Sale or Return?

Sale or Return (SOR) allows bookshops to return unsold stock within an agreed period. It reduces retailer risk and can help secure initial orders, but you must budget for returns and avoid shipping large quantities without proven demand.

Further reading: /information/sale-or-return/

How do I work with Waterstones and Gardners?

Most small Waterstones orders are placed via Gardners. When a Waterstones branch orders, Gardners typically buys from the publisher, consolidates, then ships to Waterstones’ hub before the store receives stock — so allow time. Listing your ISBN correctly with Nielsen is essential. Local branches can sometimes buy direct for local-interest titles.

Further reading: /information/waterstones-and-gardners/

How do I get my book into bookshops?

Make the book easy to order (correct metadata + wholesaler route), present a clear AI sheet (cover, blurb, price/ISBN, discount/returns), and approach the right shops for your subject or locality. Start with local and specialist stores; offer sensible terms and supply promptly.

Further reading: /information/getting-into-bookshops/

What is the difference between Amazon and Kindle?

“Amazon” is the retail marketplace; “Kindle” is Amazon’s eBook ecosystem (with KDP as the upload portal). You can supply printed books to Amazon via distribution channels and offer eBooks via Kindle; they are related but distinct routes with different file formats and terms.

Further reading: /information/amazon-vs-kindle/