Publicity, Marketing & Promotion






Publicity, Marketing & Promotion — FAQs | YouCaxton Publications



Publicity, Marketing & Promotion — FAQs

How do I market my book and help readers find it?

Start with your audience: who the book is for, where they already spend time, and what problem or promise your book delivers. Put the basics in place first — accurate metadata, a professional cover, correct pricing, and an Author webpage that you can link everywhere. Then focus on 2–3 repeatable actions: build a small mailing list, ask for early reviews, and pitch at relevant communities/events. Treat marketing as steady weekly activity rather than a one-week launch burst.

Further reading: /information/book-marketing-basics

How can I get reviews of my book?

Seed a small group of early readers with advance copies and clear deadlines. Make it easy: provide pre-written guidance on where to review (retailer pages, Goodreads, your Author webpage), and ask for honest, specific feedback. Avoid paying for generic “review services”; aim for reviewers who genuinely reach your audience. Keep a simple tracker so you can follow up politely without nagging.

Further reading: /information/getting-book-reviews

What is Goodreads – and are there other good book-recommendation sites?

Goodreads is a large reader community where people track, rate and review books; it can help with early visibility if you complete your book page and engage lightly. Other useful book-recommendation platforms include The StoryGraph (data-driven recommendations and reader habits) and LibraryThing (older but respected among librarians and enthusiasts). Choose one to maintain well rather than signing up to everything.

Further reading: /information/goodreads-and-alternatives

Do I need a website for my book, and what is an Author webpage?

You don’t need a full standalone website to begin. We set up an **Author webpage** on our site that acts as your Advance Information (AI) sheet: cover, blurb, author bio, key data (ISBN, price, format), links to buy, and media/contact details. It gives you a single, stable URL to share in emails, social posts and submissions, and it’s quick for you to keep updated as things change.

Further reading: /information/author-webpage

How do I publicise my book on social media?

Pick one platform where your readers actually are and post consistently. Share value first (insight, research nuggets, behind-the-scenes), then mix in clear calls to action that point to your Author webpage. Use a small set of branded visuals and keep links tidy. Avoid “buy my book” every day; aim for a 4:1 ratio of helpful to promotional posts. Schedule in batches and engage politely with comments.

Further reading: /information/social-media-for-authors

What are the best eBook platforms?

For wide reach, the big four are Amazon Kindle, Apple Books, Kobo and Google Play Books. You can upload direct or use an aggregator to reach multiple stores with one dashboard. Choose between exclusivity (e.g., certain Kindle programmes) and being “wide” based on your genre and goals; exclusivity can offer promotional tools, while wide distribution diversifies your audience and reduces platform risk.

Further reading: /information/ebook-platforms