Information
Information for Self-Publishing Authors
A collection of guides covering publishing models, editorial services, printing choices, marketing, distribution and common self-publishing pitfalls. Click a heading to expand a summary and access the full article.
1. YouCaxton Publishing Model
Explains how the YouCaxton model works: you retain full copyright and control while we provide professional editing, design, pre-press, project management and royalty handling.
2. Copy Editing vs Proofreading
A clear explanation of the difference between copy editing (improving clarity and consistency) and proofreading (final checking after layout), and when each stage is required.
3. Understanding Your Printing Options
Describes litho, short-run digital and print-on-demand printing, how each works, their costs and limitations, and how to select the most appropriate method for your book.
4. How to Market a Self-Published Book
A practical approach to marketing: understanding your readership, joining the right conversations, creating discovery paths, and using your author webpage effectively.
5. Publicity, Marketing & Promotion
Guidance on obtaining reviews, using recommendation sites, making best use of an author webpage, and reaching the communities connected to your subject.
6. What to Beware of When Self-Publishing
Highlights common risks including unrealistic marketing claims, pressured sales tactics, unclear fees, unnecessary packages, poor reporting and questionable distribution.
7. Fixed-Price Marketing Packages
A framework for evaluating “off-the-shelf” marketing packages, identifying red flags, and understanding when such offers are unlikely to generate meaningful reader demand.