How do I market my book and help readers find it?

Start with your audience: who the book is for, where they already spend time, and what problem or promise your book delivers. Put the basics in place first — accurate metadata, a professional cover, correct pricing, and an Author webpage you can link everywhere. Then focus on 2–3 repeatable actions: build a small mailing list, ask for early reviews, and pitch relevant communities or events. Treat marketing as steady weekly activity rather than a one-week launch burst.

Further reading: /information/how-to-market-a-self-published-book/

How can I get reviews of my book?

Seed a small group of early readers with advance copies and clear deadlines. Make it easy: point them to where to review (retailer pages, Goodreads, your Author webpage) and ask for honest, specific feedback. Avoid paying for generic “review services”; aim for reviewers who genuinely reach your audience. Keep a simple tracker so you can follow up politely without nagging.

Further reading: /information/getting-book-reviews/

What is Goodreads - and are there other good book-recommendation sites?

Goodreads is a large reader community where people track, rate and review books; it can help with early visibility if you complete your book page and engage lightly. Other useful book-recommendation platforms include The StoryGraph (data-driven recommendations and reader habits) and LibraryThing (respected among librarians and enthusiasts). Choose one to maintain well rather than signing up to everything.

Further reading: /information/goodreads-and-alternatives/

Do I need a website for my book, and what is an Author webpage?

You don’t need a full standalone website to begin. We set up an Author webpage on our site that acts as your Advance Information (AI) sheet: cover, blurb, author bio, key data (ISBN, price, format), links to buy, and media/contact details. It gives you a single, stable URL to share in emails, social posts and submissions, and it’s quick to keep updated as things change.

Further reading: /information/author-webpage/

How do I publicise my book on social media?

Pick one platform where your readers actually are and post consistently. Share value first (insight, research nuggets, behind-the-scenes), then mix in clear calls to action that point to your Author webpage. Use a small set of branded visuals and keep links tidy. Avoid “buy my book” every day; aim for a 4:1 ratio of helpful to promotional posts. Schedule in batches and engage politely with comments.

Further reading: /information/social-media-for-authors/

What are the best eBook platforms?

For wide reach, the big four are Amazon Kindle, Apple Books, Kobo and Google Play Books. You can upload direct or use an aggregator to reach multiple stores with one dashboard. Choose between exclusivity (e.g., certain Kindle programmes) and being “wide” based on your genre and goals; exclusivity can offer promotional tools, while wide distribution diversifies your audience and reduces platform risk.

Further reading: /information/ebook-platforms/

Should I buy a fixed-price marketing package?

Be sceptical. Most fixed-price packages sell broadcast mechanics (posts, blasts, generic lists) rather than true reader-to-book matching. Ask who they will reach, why that audience fits your book, and how results will be measured. If they can’t answer plainly, don’t buy.

Further reading: /information/marketing-packages/

Is there a realistic way to market a self-published book?

Yes. Frame your book clearly (evidence-led, concept-led or practice-led), create a small entry point that demonstrates value, and take that to existing communities who already care about the subject. Use social proof that signals seriousness (citations, expert endorsements, extracts) rather than generic praise.

Further reading: /information/how-to-market-a-self-published-book/