
Join on our seminar on 11 July to learn about getting published and all aspects of self-publishing, from completing your manuscript to decisions about design and layout, through to the final print-ready files and publication.
Enterprise House, Bishop’s Castle, Friday 11 July, 10.00 am – 4.00 pm
£75 per person, please contact newbooks@youcaxton.co.uk
Programme
Morning
1) Welcome and introduction to self-publishing, Bob Fowke, Managing Editor YouCaxton.
Relationship between print technologies, publishing and self-publishing historically; the new print-on-demand and digital technologies and how they are affecting publishing today.
2) First thoughts: what is the readership?
* What is a niche?
* How will readers find out about the book?
* What title and subtitle?
* Discussion
Coffee
3) Preparing the manuscript
* Types of editing: structural, copy-editing, proof-reading.
* Use of Word: ‘track changes’ etc.
* Indexes, endnotes etc.
* Discussion
4) Agents
* What they do and how to find one.
* Straplines, synopses, first chapters.
* Back-cover blurb
* Discussion
Lunch break (45 minutes)
Afternoon
5) The Design Process
* Software used
* Fonts, margins, preliminary pages, contents lists, cost constraints
* Book covers, spines, ISBNs, barcodes
* PDF proofs
* Uploading print-ready files to printers.
* Discussion
6) Production
*Print-on-demand and digital printing
* Litho and traditional print runs
* Production costs in relation to design, pagination, types of paper, colour etc.
* What can go wrong?
* Discussion
7) Marketing
* Pricing
* Publicity
* Time frame
* Launches
* Social media
* Reviews
* Discussion
8) Distribution
Amazon, wholesalers, bookshops
9) Final discussion
YouCaxton has been involved in the design and publication of Oat to Joy by Olympic Medallist, Ella Pooley. Emma has now announced further launch events (details to follow):



