Category Archives: Front Page

A customer-centred approach to product design and services.
Amir Azizpour

January 19, 2015 Sarah Leave a comment

Outside-In Service Design is a User-Centred approach to designing products and services, aiming to give the customer a unique and memorable experience as well as optimising the business processes. Customers are the main influence on the design - the better the experience, the more chance you will have of customer retention and loyalty.
This book takes us on a practical journey to understand, appreciate and apply the Service Design approach:
* Seeing things from the customer perspective
* 14 Practical Stages of Outside-In Service Design
* How Service Design is used during business development.
* 17 Key Considerations during Service Design
* How conceptual design benefits business
* Groundbreaking theory of user expectations and experience

Publication:	30th Oct 2015
Paperback:	136 pages
Price:	£25
ISBN:	9-781909-644731

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Amir Azizpour has a background in business, technology and psychology with a passion for delivering unique and innovative solutions to ensure the highest levels of user satisfaction, experience and loyalty. He has more than 30 years experience in applying Service Design concepts to all aspects of business including Customer Services, Training, and Product Design as well as providing consultancy on Business Process, Management and Software Design.
His passion is to spread the Service Design model through training, assessment and consultancy.
I believe proper application of Service Design can seriously improve the quality of our lives. Conversely, poorly designed products and services cause stress and lower the quality of life for the users. My mission is to identify poorly-delivered products and services and help to improve them.
Amir Azizpour

Reviews...

Inspiring

fiction, Front Page, livesinprint

Historical murder based on the true story of Brighton Artist Henry Havelock Cornell
Lauren Staton

January 13, 2015 Sarah

Secrets haunt the streets of Brighton town; creativity flutters, like a moth in a lamplight; love disappears without explanation.
The torment of a man breeds hatred and mistrust from all who know him. No one is helping him and no one wants to. He writes his confession from the edge of sanity then hides his notes between his paintings where they remain until they are discovered over sixty years later
When murder is just enough to push you to the brink of insanity, the perfect place to keep you silent is the asylum. But when death approaches, the truth has nothing to lose as it emerges from the darkness of time.

Published:	1st April 2016
Paperback:	316 pages
Price:	£13.99
ISBN:	9-781911-175100

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A historical novel based on the true story of Brighton Artist Henry Havelock Cornell, following the discovery of notes he had written prior to him being admitted into a mental asylum. The story, which starts in Brighton England at the turn of the twentieth century, takes us to prewar London in 1939 where our main character Harry gets involved with a blackmailing and forgery gang. Murders are committed and a string of lies are told twisting the story into a tale that has been held secret and hidden away - until now.

Reader Reviews...

Front Page, Non-Fiction

Professor Dark of Illinois University was a hero of the raid on St. Nazaire during WW2
Prof Philip Dark

December 17, 2014 Sarah

Craftsmanship of Art is the culmination of a lifetime’s fieldwork in Papua New Guinea and the South Pacific. It ranges around the world and through time with many references to stone-age and bronze-age culture in Europe and the Middle East as well as to more 'anthropological' research further afield. It makes particular reference to the Kilenge people of Papua New Guinea where the author spent many years on and off. The cumulative effect is of an exhaustive exploration of human art and craft and the search for a universal definition of what art actually is. Since anthropology seeks the humanitas in human beings, Professor Dark contends, a vital key to such an understanding of art lies in the genius of artists and craftsmen and in how their artifacts are appreciated and communicated in different cultures. The text is illustrated by over seven hundred illustrations by Mavis Dark and is followed by a full index and bibliography.

Hardback:	678 pages
Price:	£50.00
ISBN:	978-0954835156

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Professor Dark of Illinois University was a hero of the raid on St. Nazaire during World War II and became interested in anthropology while a prisoner of war in northern Germany. This is the last book to be published by Professor Dark before he died.

Front Page, history, Uncategorized

The Coalbrookdale Doctors
Dr. Richard Moore

December 12, 2014 Sarah

They were years of unprecedented progress in industry, society, democracy, education and science, but of war in Europe, America and at sea. The last decades of the Eighteenth and first of the Nineteenth Centuries saw changes that ushered in the modern world.
Nowhere more so than in the Shropshire village of Coalbrookdale where, perhaps more than anywhere else at this date, technical innovation led to the use of iron in bridges, buildings, sea-going ships, steam engines and railways.
But also in the world of medicine, Coalbrookdale was subject to radical change as scientific discoveries brought new attitudes and a better understanding of life and disease.
Throughout this momentous period, three generations of one family ran a medical practice in Coalbrookdale.

Published:	1st Feb 2015
Paperback:	198 pages
Price:	£12.99
ISBN:	9-781909-644304

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Dr Richard Moore’s exhaustive research has uncovered how this medical family skilfully adopted advances in knowledge, developed their education and played their part in creating the profession of General Practitioner as we know it today. This original account demonstrates how, in the microcosm of Coalbrookdale, the experiences of one family mirror the democratic, social, industrial and scientific changes of the early Industrial Revolution.

Dr. Richard Moore is a fellow of the Royal College of General Practitioners and a sometime examiner for the MRCGP, its membership examination. He was in practice in Shrewsbury for more than thirty years. His first book was Leeches to Lasers (Morrigan 2002), the story of seven (now nine) generations of his family as doctors. In 2009 he was awarded a PhD at the University of Birmingham for a thesis titled Competitors for Custom, on the development of medical practice in 18th and 19th century Shropshire. His last book was titled Shropshire Doctors and Quacks (Amberley 2011).

Reviews...

Michael Darby, descendant of Abraham Darby
It gives me much pleasure to commend this book that describes so well the transition in Coalbrookdale from the work of the apothecary-surgeons to doctors “… at the dawn of the modern medical profession”

Jonathan Reinharz, Professor of Medicine, University of Birmingham, in Midland History
There is enough of interest in these pages to satisfy anyone desiring a glimpse into the history of general practice over a century which saw significant changes introduced to both medical training and therapies. It is also recommended to regional historians, especially anyone with an interest in Shropshire and, of course, the Ironbridge Gorge.

Front Page, Non-Fiction

Virtual Women
Dr Anne Beaumont

November 27, 2014 Sarah

Why do some people reject the sexed bodies they were born into and transform themselves into women? Are the brains of men and women different? Is gender identity fixed at birth, is it learned behaviour or is it socially constructed? In Virtual Women, social anthropologist Anne Beaumont shows us that the answers to these prickly questions lie as much in the sphere of cultural difference as in that of science, and she constructs a new framework for gendering the body – one that centres solely on the individual. Virtual Women takes us from England to Thailand, to the twilight zone of the bars where genders blend into a human hybrid - the Ladyboys (Kathoey) of Thailand who live betwixt and between in sex. Drawing on extensive empirical research and on interviews with Kathoey and with British transsexual women and with the surgeons and psychiatrists involved, Virtual Women brings a new understanding of the transgender phenomenon:

Published:	1st Sept 2014
Paperback:	198 pages
Price:	£11.99
ISBN:	9-781909-644236

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‘… no matter what the outer appearances, I never felt like a man…’
‘… in my heart I am a woman. One hundred per cent, I am a woman…’
‘…wearing male clothing made me feel physically sick…’
‘… No! We are not men, we are not women; we are Ladyboys, that’s what we are!’
‘… my papa told me, “you can do what you want with your body,
but you can’t change your heart. You have a good heart. Nothing can change that…”’

Reviews...

Jennifer Nicholson-Morton
fascinating insight into the curious and often misunderstood world of the transgender ‘ladyboy’. Thoroughly researched by a knowledgeable and sympathetic academic ... we are led along the transitional journey of gender migration ... An interesting book which enlarges understanding of the human condition.

artbooks, Front Page

A beautiful colouring book with designs based on the Cornish hedgerows
Carla Jennings

April 11, 2014 Sarah

An adult colouring book inspired by the cornish landscape

Published:	15th Oct 2015
Paperback:	84pages
Price:	£7.99
ISBN:	9-781909-644915

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Reader Reviews...

A Beautiful Colouring Book.

Front Page, history, livesinprint

With Innocence and Hope
Mike Williams

March 5, 2014 Sarah

With Innocence and Hope A unique and vivid first hand account of a young soldier, one of the millions who fought in World War I. Walter Williams, from Hodnet, volunteered at age fifteen and joined the Shropshire Light Infantry. After completing his initial training at the Shrewsbury Barracks, he passed through the notorious training camp at Etaples before being plunged into the horrors of trench warfare. He fought in some of the major battles of the war including Pachendaele, the Somme and Vimy Ridge – and was badly wounded during the final attack on the Hindenburg line when he was hit by machine-gun fire from an enemy plane. Walter's story was captured on an ancient reel-to-reel tape recorder during long conversations with his two nephews, who went on to write this remarkable story. Walter died in 1998, by which time he was one of the last veterans of World War I. Royalties from sales of the printed book bought from YouCaxton will be donated to the British Legion and Royalties from the sale of the Kindle edition are being donated to Help For Heroes

Published:	1st April 2014
Paperback:	274 pages
Price:	£12.00
ISBN:	9-781909-644229

Amazon review... ...Having spent 24 years in the Army I thought I knew it all and seen it all, then I read this. I couldn't begin to imagine what he went through and all as a teenager. Wow. 'Simply Excellent'
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More reviews from Amazon readers
Great read
A really interesting and captivating read. I loved the honesty about life in the trenches and the effects on families at home. Very moving. If you like world war one non fiction this one is for you.
Wonderful
I highly recommended this book. I have read many WW1 books and visited more than a few of the places now infamous as killing fields that Walter experienced in the most horrendous situations. This book achieves a really good balance of accurate description and the often deadened emotional feelings which had to be engaged to get through the many challenges faced on a 24/7 basis. A most honest account written well and very well received. Thank you Mike- Well done. RIP Walter- You deserve it!
An addictive read
This is a must read, a wonderful insight into times past. To comprehend the courage and determination required by such people, to imagine what they experienced at such a young age and the contrast to what they had left behind is brought to life in this exceptional book. I highly recommend it.

YouCaxton Publications

Category Archives: Front Page

A customer-centred approach to product design and services.
Amir Azizpour

Historical murder based on the true story of Brighton Artist Henry Havelock Cornell
Lauren Staton

Professor Dark of Illinois University was a hero of the raid on St. Nazaire during WW2
Prof Philip Dark

The Coalbrookdale Doctors
Dr. Richard Moore

Virtual Women
Dr Anne Beaumont

A beautiful colouring book with designs based on the Cornish hedgerows
Carla Jennings

With Innocence and Hope
Mike Williams

Publishing Support for Writers and Artists

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In non-fiction, the principle is the same, but the specific issues are slightly different:

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Publishing Support for Writers and Artists